Design Strategy

Interior design is about much more than just the look of a space. I believe that it plays an essential role in shaping who we are and how we feel.

The same principles apply whether it’s your personal home, an Airbnb, or a corporate office. As part of my design process, I reference fields like Neuro-aesthetics, Design Psychology and Wellbeing design, to better understand the impact of environments on us mentally, physically, and emotionally and I curate my designs to maximize that potential.

  • Pilot Programs

    I led Interior Design for the Airbnb Plus pilot product (an upscale design category). I developed the design and amenity guidelines required to be accepted into the program and piloted global interior design services to help hosts up-level their homes and meet a higher design and quality standard.

  • Hospitality Research

    I worked on research for Marriott that focused on the needs and desires of the extended stay traveler. Gensler & Ideo built a full scale foam core mock up room for focus group participants to engage with.

  • Sustainable Hotel Suite Concept

    A hotel design concept implementing the latest sustainable technologies like grey water systems, solar thermal heating, low flow fixtures, reclaimed materials, and more. Created with Gensler for the Hospitality Design and USGBC sponsored Sustainable Suites competition.

  • Sustainable Design & Construction Standards

    I layered in sustainable standards throughout Fairmont & Raffle’s Hotel Design & Construction Standards. (while at Gensler)

  • Styling & Curation

    I helped source, style, and onboard iconic homes like this one in Joshua Tree for the Airbnb Plus program. Photography: Daniel Hennessy

  • Wellness Concepts & Brand Strategy

    I worked with In-Shape Health Clubs to develop a new brand strategy, set new design standards, and brainstorm unique wellness offerings. (Gensler)

  • Styling & Curation

    I helped source, style, and onboard iconic homes like this one in Joshua Tree for the Airbnb Plus program. Photography: Daniel Hennessy